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Executives from Crunch Fitness, Purpose Brands, Barry's and FIT House of Brands shared how they've gone about building scale internationally and identified some costly mistakes other brands should avoid
Vaura Pilates is expanding its international footprint, opening its first studio in Indonesia as the reformer Pilates concept reaches 10 locations worldwide.
The assemblage of boutique fitness brands believes Pilates and strength training are a match made in heaven
FIT House of Brands’ Pilates-yoga-toning concept has officially reached 100 locations globally.
FIT House of Brands has launched a program to spur athletes into franchise ownership at F45 Training, FS8 and Vaura Pilates.
F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.
Fitness has become the connective tissue linking industries once thought unrelated. Wellness, longevity, medicine, technology, real estate and even retail now intersect around a shared goal: helping people live better, longer and stronger.
Seven years ago, Brian Trainor walked into an F45 Training class in New York City with no expectations and walked out with a new direction for his life. He’d recently left a career in finance and healthcare and wasn’t sure what would come next. What he did know was movement. Sports teams, training rooms, locker-room...
FS8, the Australia-born, U.S.-based fitness brand combining Pilates, tone and yoga, is expanding into 10 new European cities.
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
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