The Body20 biohacking approach of 20-minute electrical muscle stimulation workouts is striking a chord with franchisees across the country.
Xponential Fitness' Pilates, Barre, stretching and yoga brands all scored as the best franchise model in their respective modalities.
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
Since Jennifer Aniston became the face of Pvolve last month, the fitness company has had a 125% increase in franchise inquiries.
Life Time is seeing higher demand than ever for group exercise classes post-pandemic as the company leans into the community-building.
The debate between individual design and group coaching is a heated one. Here’s why I’ve hung my hat on individual design.
Anne Mahlum has invested $150,000 in The Athletic Clubs (AC), a New York-based fitness startup with an innovative approach to group workouts.
A week-long cruise with top instructors, Club Pilates at Sea: An Alaska Retreat, is planned for September 2 to 9 on Royal Princess.
Naboso, a sensory technology company that uses texture to optimize foot function, has seen its sales double every year since 2020.
Cryotherapy seems promising for pain relief and recovery, but it's possible that less extreme cold immersion offers all the same benefits.
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