Editors Pick
Body20 Opens More Studios as EMS Workouts Gain Traction
The Body20 biohacking approach of 20-minute electrical muscle stimulation workouts is striking a chord with franchisees across the country.
Xponential Sees Several Brands Recognized as Top Franchises
Xponential Fitness' Pilates, Barre, stretching and yoga brands all scored as the best franchise model in their respective modalities.
The Gamification of Fitness: From Leaderboards to Enchanted Forests
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
Pvolve Continues Expansion With 19 New Franchise Studios
Since Jennifer Aniston became the face of Pvolve last month, the fitness company has had a 125% increase in franchise inquiries.
Community Is King: How Life Time Approaches Group Exercise Post-Pandemic
Life Time is seeing higher demand than ever for group exercise classes post-pandemic as the company leans into the community-building.
Coaches Corner With Carl Hardwick: Group Coaching vs Individual Design
The debate between individual design and group coaching is a heated one. Here’s why I’ve hung my hat on individual design.
Solidcore Founder Anne Mahlum Invests in ‘Unique’ NYC Group Fitness Startup
Anne Mahlum has invested $150,000 in The Athletic Clubs (AC), a New York-based fitness startup with an innovative approach to group workouts.
Club Pilates Hits the High Seas With Princess Cruises Retreat
A week-long cruise with top instructors, Club Pilates at Sea: An Alaska Retreat, is planned for September 2 to 9 on Royal Princess.
For Naboso, the Timing Is Right for Foot-Focused Recovery
Naboso, a sensory technology company that uses texture to optimize foot function, has seen its sales double every year since 2020.
Cryotherapy Benefits: What Science Says About Extreme Cold
Cryotherapy seems promising for pain relief and recovery, but it's possible that less extreme cold immersion offers all the same benefits.
