The ADA will provide BODi members with diabetes-related content, including an influencer engagement campaign.
The Samsung Health collaboration will bring Zumba’s energizing dance-fitness workouts to an even wider audience.
With potential clients searching for "the best personal trainer near me,” standing out in local search results can impact your business.
A content partnership between Les Mills and workplace wellness platform GoJoe aligns with the international fitness brand's Gen Z commitment.
Virtuagym CEO Hugo Braam says fitness brands need to be with their members at all times, so creating an omnichannel experience is key.
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Fitness On Demand is on a mission to become a holistic "tech partner" for gyms rather than just a content provider.
Rice shares his thoughts on what a successful digital strategy actually looks like for gyms and studios, including whether brands should create their own content.
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
FitOn is using the ubiquity of smartphones for good, helping 15 million members get healthier with engaging fitness and wellness content.
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