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Fireside Chat: Wodify’s Brendan Rice on Hybrid Fitness Misconceptions

Fireside Chat: Wodify’s Brendan Rice on Hybrid Fitness Misconceptions

Rice shares his thoughts on what a successful digital strategy actually looks like for gyms and studios, including whether brands should create their own content

In this exclusive “Fireside Chat” interview, Brendan Rice, CEO of Wodify, a leading software provider for fitness brands, joins Athletech News Founder and CEO Edward Hertzman to discuss how gyms and studios can set up a winning hybrid fitness strategy as well as the pitfalls that come with misunderstanding what it means to be a brick-and-mortar brand that also plays in the digital space

Rice and Hertzman take listeners back through the pandemic and into the future, explaining how some brands have digitized already — and why others need to do so moving forward in order to be successful in the coming years.

Watch the full interview for expert takes on the following:

  • Managing connectivity between fitness brands and their members through technology
  • Difficulties of content curation for gyms and studios
  • Persistence of the human element amid digitization

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Key Talking Points:

  • (0:00 – 1:00) Introductions
  • (1:00 – 3:49) The pandemic’s influence on hybrid fitness
  • (3:49 – 6:12) What does hybrid fitness really mean?
  • (6:12 – 9:12) Wodify’s usage of data and analytics 
  • (9:12 – 10:46) Being a tech provider, not a vendor
  • (10:46 – 14:16) Misconceptions about “digital” fitness
  • (14:16 – 18:40) Common mistakes in establishing hybrid fitness
  • (18:40 – 20:08) Importance of patience in building an audience and engagement
  • (20:08 – 22:16) Digital tools gyms must have in 2024
  • (22:16 – 25:55) How Wodify has helped CrossFit and Jiu-Jitsu studios 
  • (25:55 – 29:32) The future of hybrid fitness
  • (29:32 – 30:47) Wrap-up

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