Fitness From Workout Cruises to Destination Races, Fitness Travel Is on the Rise Courtney Rehfeldt February 10, 2026 Share on Facebook Share on Twitter Share via Email credit: Timur Shakerzianov on Unsplash “Sweat Jetting,” a phenomenon where travelers are booking trips around race weekends and athletic experiences, is growing fast, according to Tripadvisor The hottest travel souvenir… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data Hyrox Under Armour wellness tourism Wellness Trends Zumba