Amped Fitness Taps Red Bull to Curate Member Experiences

The fast-growing HVLP gym chain has partnered with beverage giant Red Bull to create new events and activations in and outside of its clubs across the country

Beverage giant Red Bull is bringing its high-energy branding into Amped Fitness gyms as part of a new strategic partnership.

Across the high-value, low-price (HVLP) gym operator’s locations, Red Bull will bring new member experiences, in-club moments and brand activations, as Amped Fitness looks to enhance its offerings and embody its philosophy, “The World is Yours.”

“At Amped Fitness, The World is Yours is more than a slogan, it is the mindset behind the experiences we create for our members,” said Amped Fitness chief marketing officer Danyal Ali. “Our clubs are immersive training destinations designed to transport people, build confidence, and make fitness feel bigger than a workout.”

“Working with Red Bull allows us to create cultural moments that meet our members where they are, in the club, at events, and across the community,” Ali added.

Red Bull will help bring select experiences across in-club, event, digital and social channels. That includes member activations, giveaways, surprise drops, fitness challenges, class rewards, grand opening events, company gatherings, competitions, social content, branded displays, promotional materials, mobile app campaigns, elevated in-club integrations and other brand experiences specially created for the Amped Fitness community.

As Amped Fitness looks to expand across the country, its newfound relationship with Red Bull exemplifies what the operator says is a broader commitment to innovating new experiences for prospective and returning members.

Recent innovations also include a social media content creator challenge program and the launch of reformer Pilates classes.