Connected Fitness
Unscripted: Andrew Sugerman on Centr’s Brand Evolution
Under Sugerman, the Chris Hemsworth-founded Centr is becoming a big player in the fitness equipment space.
Kabata Sets Price for AI-Powered Dumbbells, Plans To Ship This Year
Kabata offers adjustable dumbbells (5-60 lbs on each side) that use AI to count reps, track velocity and analyze form in real-time.
An Omnichannel Pioneer, Echelon Eyes the Future of Connectivity
Smart workout equipment brand Echelon is investing in connected fitness, helping its gym and studio partners embrace the modern era.
Peloton’s Q4 Earnings and Strength Push Send Shares Soaring Over 30%
Peloton ended Q4 with 2.98 million paid connected fitness subscriptions, a net decrease of 75,000 in the quarter.
How Better Member Onboarding Prevents Attrition
Gyms face significant challenges in retaining members. But the member onboarding process offers a golden opportunity to create connections.
Fireside Chat: ASENSEI’s Steven Webster, PowerBlock’s Mattson Towley on the World’s Smartest Dumbbells
ASENSEI and PowerBlock joined forces to add real-time weight recognition, rep counting and form feedback to adjustable dumbbells.
Can More Wellness Content Save Peloton?
Peloton sees a massive total addressable market of individuals 13 and above who are willing to invest in wellness-focused content.
Ergatta Adds Coach-Led Rowing Classes From CityRow
Ergatta now offers game-based workouts and instructor-led classes, giving the brand a powerful one-two punch in connected rowing.
Peloton Instructor Exits Add to Fitness Company’s Woes
Star instructors have created the magic of Peloton. What happens next for the connected fitness company as it faces financial struggles?
How Gyms Can Turn Dead Space Into Profit With Connected Fitness Equipment
Echelon can turn any unused or unoccupied area into an asset for both gym operators and fitness enthusiasts