Connected Fitness

Peloton’s Q4 Earnings and Strength Push Send Shares Soaring Over 30%

Peloton ended Q4 with 2.98 million paid connected fitness subscriptions, a net decrease of 75,000 in the quarter.

Woman signing into a group fitness class

How Better Member Onboarding Prevents Attrition

Gyms face significant challenges in retaining members. But the member onboarding process offers a golden opportunity to create connections.

asensei and powerblock

Fireside Chat: ASENSEI’s Steven Webster, PowerBlock’s Mattson Towley on the World’s Smartest Dumbbells

ASENSEI and PowerBlock joined forces to add real-time weight recognition, rep counting and form feedback to adjustable dumbbells.

woman works out on a Peloton bike

Can More Wellness Content Save Peloton?

Peloton sees a massive total addressable market of individuals 13 and above who are willing to invest in wellness-focused content.

Ergatta Adds Coach-Led Rowing Classes From CityRow

Ergatta now offers game-based workouts and instructor-led classes, giving the brand a powerful one-two punch in connected rowing.

Peloton Instructor Exits Add to Fitness Company’s Woes

Star instructors have created the magic of Peloton. What happens next for the connected fitness company as it faces financial struggles?

How Gyms Can Turn Dead Space Into Profit With Connected Fitness Equipment

Echelon can turn any unused or unoccupied area into an asset for both gym operators and fitness enthusiasts

Peloton Offers App Access, Equipment to YMCA Chicago Members

Peloton and the YMCA of Metropolitan Chicago are teaming up to bring equipment and complimentary access to the Peloton App One for all members 18 and above.  

Hydrow, PBS Team Up for Star-Studded Docuseries

Hydrow, PBS and non-profit Fed by Blue are creating a three-part docuseries, "Hope in the Water," accompanied by themed rowing workouts.

For Tonal, AI & Strength Training Are the Keys To Saving At-Home Fitness

Smart home gym maker Tonal is using the wealth of data it's amassed on human strength training outcomes to revolutionize how people work out.