Connected Fitness

Unscripted podcast cover image featuring Centr CEO Andrew Sugerman

Unscripted: Andrew Sugerman on Centr’s Brand Evolution

Under Sugerman, the Chris Hemsworth-founded Centr is becoming a big player in the fitness equipment space.

Kabata dumbbells up close

Kabata Sets Price for AI-Powered Dumbbells, Plans To Ship This Year

Kabata offers adjustable dumbbells (5-60 lbs on each side) that use AI to count reps, track velocity and analyze form in real-time.

woman on Echelon connected fitness treadmill

An Omnichannel Pioneer, Echelon Eyes the Future of Connectivity

Smart workout equipment brand Echelon is investing in connected fitness, helping its gym and studio partners embrace the modern era.

Peloton’s Q4 Earnings and Strength Push Send Shares Soaring Over 30%

Peloton ended Q4 with 2.98 million paid connected fitness subscriptions, a net decrease of 75,000 in the quarter.

Woman signing into a group fitness class

How Better Member Onboarding Prevents Attrition

Gyms face significant challenges in retaining members. But the member onboarding process offers a golden opportunity to create connections.

asensei and powerblock

Fireside Chat: ASENSEI’s Steven Webster, PowerBlock’s Mattson Towley on the World’s Smartest Dumbbells

ASENSEI and PowerBlock joined forces to add real-time weight recognition, rep counting and form feedback to adjustable dumbbells.

woman works out on a Peloton bike

Can More Wellness Content Save Peloton?

Peloton sees a massive total addressable market of individuals 13 and above who are willing to invest in wellness-focused content.

Ergatta Adds Coach-Led Rowing Classes From CityRow

Ergatta now offers game-based workouts and instructor-led classes, giving the brand a powerful one-two punch in connected rowing.

Peloton Instructor Exits Add to Fitness Company’s Woes

Star instructors have created the magic of Peloton. What happens next for the connected fitness company as it faces financial struggles?

How Gyms Can Turn Dead Space Into Profit With Connected Fitness Equipment

Echelon can turn any unused or unoccupied area into an asset for both gym operators and fitness enthusiasts