Under Sugerman, the Chris Hemsworth-founded brand is becoming a big player in the fitness equipment space

In the latest episode of Athletech News’ Unscripted podcast, Andrew Sugerman, CEO of Centr, joins co-hosts Edward Hertzman and Eric Malzone to discuss how the fitness and wellness brand is innovating on the equipment and content fronts.

Sugerman, Hertzman and Malone discuss Centr’s distinct approach to creating a fitness and wellness ecosystem, including how the brand is expanding its equipment line and partnering with brands like Hyrox to reach more consumers. Watch this episode of Unscripted for unfiltered takes on the following:

  • The state of connected fitness post-pandemic
  • Creating new commercial and at-home fitness products
  • Democratizing access to expert advice

Key Talking Points:

  • (0:00 – 1:19) Introductions
  • (1:19 – 12:39) Inside Centr’s partnership with Hyrox
  • (12:39 – 19:12) Centr’s business strategy and market positioning
  • (19:12 – 24:31) Supply chain as a competitive advantage
  • (24:31 – 28:19) Navigating post-pandemic fitness trends
  • (28:19 – 38:34) The importance of sustainable business models and brand building
  • (38:34 – 45:52) Partnership strategies with gyms and studios
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