Cold Plunge

Inside of SWTHZ
SWTHZ Partners With Hot & Cold Expert in Science-Backed Approach to Wellness
Chelsea Piers Expands Northeast Fitness Empire With Luxury Gym in NYC
SWTHZ Adds Key Players as Contrast Therapy Franchise Eyes 100+ Studios
Plunge Launches Pop-Up Tub To Make Cold Plunging More Accessible
How SWTHZ Is Bringing Contrast Therapy to the Masses
Communal Wellness: Bathhouse Brands See Growth in US, Canada
These Brands Are Driving the Booming Business of Recovery
Product of the Week: Is the Plunge All-In Worth its Premium Price Tag?
CEO Corner: Ryan Duey on How Plunge Grew From the Garage to the Mainstream
outside of 24 hour fitness
24 Hour Fitness Adds Cold Plunge, Saunas to New California Gyms