Cold Plunge
Life Time Adding Cold Plunges to 70+ Clubs
Life Time, the luxury athletic country club operator, is adding cold plunges to more than 70 of its clubs nationwide.
Cristiano Ronaldo Enters Recovery Tech Space with AVA
Soccer star Cristiano Ronaldo is wrapping up the year with the launch of AVA, a new recovery tech brand marketed to athletes.
F45 Adds Cold Plunge, Infrared Sauna in Recovery Play
F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to its studios, embracing a key wellness trend.
As Gyms Enter Wellness and Recovery, Execution Is Key
The global wellness economy now stands at $6.3 trillion, and gyms and health clubs are getting in on the action.
Workout Anytime Goes All-In on Premium Wellness
Workout Anytime is adding amenities including sauna, red light therapy, massage chairs and percussion guns at its 24/7 gyms nationwide.
SWTHZ Partners With Hot & Cold Expert in Science-Backed Approach to Wellness
SWTHZ, the premium-experience contrast therapy studio, is partnering with acclaimed cold and heat scientist and author Dr. Susanna Søberg.
Chelsea Piers Expands Northeast Fitness Empire With Luxury Gym in NYC
The Chelsea Piers Fitness gym in Flatiron boasts top-flight equipment, a co-working space, a contrast therapy suite and group fitness spaces.
SWTHZ Adds Key Players as Contrast Therapy Franchise Eyes 100+ Studios
SWTHZ, a sauna and cold plunge studio brand, is adding scientist Dr. Susanna Søberg and private equity vet Rachel Lee to its ranks.
Plunge Launches Pop-Up Tub To Make Cold Plunging More Accessible
The cold plunge company unveiled its Evolve Series, which includes affordable and portable tub offerings.
How SWTHZ Is Bringing Contrast Therapy to the Masses
The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites.
