Boutique Fitness
SotoMethod To Open in NYC’s Upper East Side, Continuing In-Person Expansion
SotoMethod is expanding its New York City presence with a new Upper East Side studio slated to open in Spring 2026.
Natural Pilates Is Coming to Upper West Side, Flatiron in NYC
The Los Angeles–based Natural Pilates will soon have four studios in New York City as it continues to expand nationwide.
How Lekfit Went From Garage Studio to Cult-Favorite Workout
Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.
Revl Training Sees Success With Whoop-Sponsored Fitness Competition
Revl Training is leveraging studio growth and in-person competitions to build global brand equity, eyeing new markets in Asia and North America.
Franchisee Spotlight: Strong Pilates in Garwood, NJ
How a CMO-turned-franchisee bet big on Strong Pilates’ programming and marketing freedom — and grew from zero to 300 members in 60 days
The Edge Fitness Clubs Invests $25M in Upgrades, New Class Formats
The Edge is rolling out its largest reinvestment yet, upgrading equipment, amenities and branding as it brings boutique-style classes to big-box gyms.
UBX Signs Master Franchise Agreement, Eyes Big Expansion in UK & Ireland
Fight Path Ltd plans to expand boxing and strength training studio UBX across the U.K. and Ireland, eyeing 40 to 50 new locations.
Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026
The Sequel Brands-owned Pilates Addiction has enjoyed an explosive year of growth, with ambitious expansion planned for 2026.
How Fit Body Boot Camp Turns an Overlooked ‘Golden’ Opportunity into Franchise Profitability
With Fit Body Forever, Fit Body Boot Camp helps out a demographic that needs it most and puts their franchisees in a position for success
How Alpha Fit Club Drives Expansion With Intention & Respect
Alpha Fit Club stays true to its core values while adapting key strategies to thrive in new territories around the east coast
