Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.
Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029.
Barre3 has partnered with Whoop, gifting its members a one-month free trial or 10% off annual memberships to the fitness wearable.
Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.
Infinity, beyond fitness, has brought on former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo.
F45 members who work out to prevent or treat a medical condition may be eligible to pay for classes using HSA/FSA funds.
Athletech News and Xplor Mariana Tek spotlight four female leaders of successful boutique fitness brands.
The health/fitness club market is project to reach $302 billion by 2034 and will be driven by Gen Z and Millennials, according to a new report.
YogaSix is strategically using strength training to help members get more out of their workouts and also introduce new clients to the brand.
TRX has unveiled its new global headquarters in Delray Beach, which comes complete with a functional fitness gym known as the TRX Training Center.
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