FS8's launch comes as global demand spikes for Pilates, strength training and holistic wellness modalities.
Xplor Mariana Tek is moving into the United Kingdom, partnering with 1Rebel amid an increased interest in boutique fitness across the pond.
Franchising expert Duncan Cork will look to turn BFT into a household name in North America's boutique fitness scene.
Embedding DEI in boutique fitness models drives business success, although there's a prevailing sense that many brands aren't doing enough.
Following a successful launch in Chicago, entrepreneur Erin Schirack has brought her fitness and wellness discovery platform to New York City.
The Stakt Mat is twice as thick as a standard yoga mat and folds into a block, turning it into a 2nd piece of equipment for various workouts.
Brands like Solidcore are championing the benefits of HILIT, which combines HIIT's efficiency with a low-impact focus, reducing wear and tear.
F45 Training has launched wellness brands like FS8 and Vaura Pilates. It will also embrace recovery as a complement to its core HIIT offerings.
Fitness brand Pvolve has teamed up with at-home wellness tech company HigherDose to offer three new rest and recovery-focused classes.
Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.
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