Bodyarmor
BodyArmor Taps Athletes To Champion Rebrand, New Campaign
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
Tom Brady’s TB12, Nobull Merge To Form Nutrition & Apparel Giant
The NFL legend joins Mike Repole, who bought Nobull last summer and has a history of partnering with Hall of Fame athletes.
Nobull Eyes IPO After Major Investment From Bodyarmor’s Mike Repole
Repole has a history of successful exits, including the $5.6 billion sale of Bodyarmor to Coca-Cola in 2021 and the […]
Bodyarmor Launches Flash IV Electrolyte Drink for Rapid Rehydration
Flash IV from BodyArmor contains significantly more electrolytes than traditional sports drinks along with essential vitamins and minerals
Kobe Bryant Praised as Coca-Cola Acquires Bodyarmor
Bodyarmor will continue to be based in New York and managed separately within the Coca-Cola operating division with the new deal.
Bodyarmor Teams Up With Carrie Underwood
Bodyarmor adding the star to its roster of celebs is a sign that the sports drinks line wants to expand its appeal to suburban moms.
