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Pilates Dominates Global Fitness Bookings, New Data Shows
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
At-Home Lifters Are Gravitating Toward Shorter Workouts
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Why Fitness & Wellness Brands Can’t Afford To Ignore Reddit
Reddit is becoming a key decision engine for fitness and wellness purchases, driven by users who compare products and trust real experiences.
For Fitness Influencers, It Pays To Be Authentic
Fitness creators and influencers who stay true to their core messaging and personalities are seeing the most growth, per a new study.
How Mark Wahlberg’s Municipal Is Growing by Leveraging Community
Municipal is grounding its national expansion plans in movement and community, planning 20+ hubs and gyms across the U.S.
‘Why Not Explore What’s Possible?’: How Kane Footwear Is Using AI Marketing
Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
Creatine Goes Edible as Brands Look Beyond Gummies
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
