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Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset
Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.
Planet Fitness Is Booming as Low-Price Gyms Capitalize on Economic Fears
Planet Fitness and other low-price gym brands are seeing strong increases in foot traffic as many Americans trade down.
Inside the Political Issues Set to Shape the Fitness Industry in 2026
HFA's latest policy briefing covered federal rule-making, state-level wins, Medicare expansion and what the midterm elections mean for the fitness industry.
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.
From Workout Cruises to Destination Races, Fitness Travel Is on the Rise
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
Recovery Is the New Après-Ski at Luxury Winter Resorts
From Telluride to Deer Valley, luxury ski resorts are investing in recovery amenities like saunas, cold plunges and oxygen therapy.
Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations
Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
ATN Week in Review: What’s Next for the Longevity Movement?
This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.
To Make It Today, Pro Runners Must Be Athletes & Content Creators All at Once
Professional runners are navigating a new commercial world, including the rise of fitness influencer culture and expanding brand partnerships.
Why the Bryan Johnson-AG1 Feud Misses What Wellness Consumers Really Care About
Wellness brands are investing heavily in scientific credibility, but consumer data suggests most people prize price and simplicity more than PhDs and peer-reviewed research.
