The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
Making it easier to cancel gym memberships could be the first of many bridges to advancing the fitness industry in D.C., per the Health & Fitness Association.
While youth sports have been around forever, they're starting to converge with fitness in interesting ways, leading to more business opportunities.
Leaders from Vasa Fitness and Coherent Solutions shared their thoughts on what to prioritize and what to avoid when investing digitally.
Rhone CEO Nate Checketts noted that brick-and-mortar is the activewear brand's fastest-growing channel.
At the ATN Innovation Summit, international fitness operators shared lessons from their markets and revealed plans to expand into the U.S.
Fitness is filled with opportunities for career growth, although work needs to be done to build the right pathways and drive awareness among the general public.
AI is transforming everything from coaching and retention to operations and personalization—not by replacing people, but by empowering them to deliver more meaningful experiences.
From a Spotify deal to equipping gyms with equipment, Peloton's Dion Camp Sanders laid out the company's evolving strategy at the ATN Innovation Summit.
Playlist, the parent of ClassPass and EGYM, has named Palantir CFO David Glazer to its board as the fitness and wellness tech company weighs a future IPO.
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