Finance What Fitness Operators Need to Know About M&A in Today’s Landscape Collin Helwig July 7, 2026 Share on Facebook Share on Twitter Share via Email Pete Moore (left) and Brian Smith (credit Kate Jones Photo) Pete Moore and Brian Smith broke down the state of M&A valuations and capital flows in fitness and wellness — or, as Moore calls it,… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Acquisition Alert ATN Innovation Summit ATN Pro Gyms Integrity Square