Fitness Business•Tech ATN Insights: On-Demand Videos Drive Momentum at Gyms, Not Just at Home Lauren Parker July 16, 2026 Share on Facebook Share on Twitter Share via Email Fitness on Demand at the Rochester Athletic Club, Rochester, Minnesota. The Health & Fitness Association noted that creating two meaningful interactions a month with each member can reduce cancellations by up to 33% Gymgoers have… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: at-home fitnes ATN Pro Fitness on Demand omnichannel Videos