Fitness Business•Tech ATN Insights: On-Demand Videos Drive Momentum at Gyms, Not Just at Home Lauren Parker Published: July 16, 2026 Share on Facebook Share on Twitter Share via Email Fitness on Demand at the Rochester Athletic Club, Rochester, Minnesota. The Health & Fitness Association noted that creating two meaningful interactions a month with each member can reduce cancellations by up to 33% Gymgoers have… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags:at-home fitnes ATN Pro Fitness on Demand omnichannel