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Centr will sell physical equipment along with digital content, but Sugerman says it's not a connected fitness company.
The strategic decision will consolidate and connect key Centr roles to its Los Angeles headquarters.
In partnership with Good Sports, the Moves That Matter campaign by Centr, will encourage users to support children's health.
Athletech News speaks with new Centr by Chris Hemsworth CEO Andrew Sugerman, a former Disney exec, about his background & plans for the firm.
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