Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
As the strength and conditioning franchise expands across the East Coast, its annual Alpha Games gives members a competition of their own
Kieran Williams bought into The Garage at 24 with almost all of his savings. Five years later, he’s running the industry’s volume game in reverse, capping membership growth and turning the gym into a networking club for young professionals
The New Jersey-based strength and conditioning franchise is scaling across the East Coast as it names PLAE its exclusive performance partner for future studios
As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.
Alpha Strength and Alpha Flight reflect Alpha Fit Club's strategy to meet evolving member goals from heavier lifts to long-distance runs
Alpha Fit Club stays true to its core values while adapting key strategies to thrive in new territories around the east coast
Alpha Fit Club Bayonne isn’t just a gym — it’s a community hub shaped by three siblings who built an inclusive, high-energy culture.
Alpha Fit Club’s high-energy competition series channels the same grit and positivity members experience in class
As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.
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