Apps like Future and Caliber are reserving real human fitness coaches for those willing to pay a premium, while free plans feature AI only.
Amazon just became the next major player to enter the biomarker blood testing wars with the launch of Health Insights.
Somnee was named winner of the NFL Players Association’s 10th annual Pitch Day, following in the footsteps of brands like Whoop.
Apple is reportedly shelving its standalone “Health+” service, instead folding tools into Apple Health as competition in wearables and AI-driven wellness intensifies.
The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.
Daxko’s AI-first strategy focuses on automating backend tasks, improving personalization and helping gym operators navigate a new landscape.
The Vitamin Shoppe's new AI-powered Shoppe Advisor uses semantic search tech to help customers explore products and real-time inventory.
As race participation surges, AI-powered run coaching app Kasi offers in-workout guidance based on pace, heart rate and performance data.
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
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