Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
UBX has set its sights on making boxing and group fitness more accessible. It’s quickly becoming the fastest-growing boxing brand this year.
Investors allege that Adidas was aware of the risks of its partnership with with Kanye West before severing ties with the rapper.
Sean Turner tells Athletech News how Les Mills is cracking the code on “Generation Active," the gym-happy group between ages 16-40.
Techfit is worn during athletic training. Its DNA material provides responsive control as the body moves while staying unrestricted.
The collab of Adidas & Les Mills will offer immersive and personalized solutions to 300+ million adiClub members.
The end of Yeezy will cost Adidas roughly $1.3 billion in revenue if the sportswear brand fails to repurpose the stock.
Following Nike at the number two spot in the top sportswear brands in USA is athletic apparel retailer Lululemon.
In addition to Peloton, Adidas, Balenciaga, Foot Locker, and TJ Maxx have also severed ties with Ye in recent weeks.
The new Adidas Karlie Kloss collection includes 17 apparel pieces, three footwear options, and two tote bags.
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