How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
ATN tried the much-hyped Alo Gym at the brand’s flagship store in NYC. Here’s what it’s like inside the exclusive wellness space.
Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.
Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.
Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.
Omorpho, the Portland-based company known for its micro-weighted training gear, has introduced the G-Vest Icon, a fully adjustable version of its award-winning weighted vest. Designed for athletes and fitness enthusiasts seeking flexibility and comfort, the new vest lets users change resistance in seconds without bulky plates or sandbags.
Gymshark teams up with Dick’s Sporting Goods in its first U.S. wholesale partnership, launching in 12 House of Sport locations nationwide.
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture.
These are the best Amazon October Prime Day sale deals on fitness & wellness products from Oura, Therabody, Hyperice and more top brands.
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