Beyond Yoga debuts “Seek Beyond,” a new brand platform focused on movement, mindfulness, and community by Issa Rae.
Lululemon opens its first store in Italy on July 19 in Milan, expanding its European presence in the fashion-forward city.
Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.
Buyco launches a sustainable activewear line made from recycled materials, featuring circular design and compostable packaging.
Kevin Hart's new 16-piece collection for Fabletics Men was designed with both training and daily life in mind.
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
Hologenix CEO Seth Casden talks to ATN about infrared tech, passive wellness and how Celliant is enhancing recovery, sleep and performance.
Lululemon is laying off 150 employees and planning modest price increases to offset tariffs amid shifting consumer demand.
Puma and Meta have launched an MR shopping experience letting users explore the All Pro Nitro sneaker in an immersive virtual environment.
NBA's Jonathan Isaac launches Unitus’ first activewear collection, featuring faith-based designs and performance-ready gear for men and women.
Sign Up to Our Newsletter
