Gymshark Taps Dick’s Sporting Goods for First US Wholesale Deal
The deal, which brings Gymshark’s cult-favorite workout gear to Dick’s House of Sport stores across the U.S., marks the U.K.-based activewear brand’s latest move to capture the American market
Gymshark is teaming up with retail giant Dick’s Sporting Goods to expand its U.S. footprint and bring its cult-favorite activewear to more Americans, making Dick’s the brand’s first-ever U.S. wholesale partner.
The collaboration comes just days after the opening of Gymshark’s first permanent U.S. store at Roosevelt Field Mall, the largest mall on Long Island and second-largest in New York. A flagship location is also reportedly in the works for later this year at 11 Bond Street in New York City.
Launching Friday, October 24, Gymshark’s apparel and accessories will roll out to 12 Dick’s House of Sport locations nationwide. Each store will feature a fully branded Gymshark space, complete with athlete mannequins modeled after Gymshark ambassador and three-time Mr. Olympia Men’s Physique Champion Ryan Terry and custom fixtures made from real weight plates.
The brand has differentiated itself from female-focused activewear rivals by offering both men’s and women’s apparel lines and footwear — and by being bold in its marketing approach to gym-goers.
The collection will be found at Dick’s House of Sport locations in Jersey City, New Jersey; Ross Park, Pennsylvania; Polaris, Ohio; Miami, Florida; Glendale, Arizona; Dallas and Baybrook, Texas; Minnetonka, Minnesota; Knoxville, Tennessee; Boston, Massachusetts and Tampa, Florida. The House of Sport location in Kennesaw, Georgia will be available beginning October 29.
“When we started to look for our first wholesale partner in North America, there were two things we knew we had to have in common — that they were an iconic brand and that they would be able to bring the authentic Gymshark experience to their community,” Mitch Healey, director of retail and wholesale for North America at Gymshark, said. “Dick’s Sporting Goods just leapt off the page. The spaces look incredible, and the community will immediately feel like they are in a Gymshark space the moment they see it.”
Founded in 2012 by Ben Francis, who became the U.K.’s youngest billionaire in 2023 following a garage-to-riches rise, Gymshark has favored steady growth over flash, despite past chatter about a possible IPO.
The Dick’s partnership builds on a series of brand activations that have helped Gymshark keep its community engaged offline. Earlier this year, the company hosted #LiftMiami, a two-day event that drew more than 11,000 attendees and revived its cult-favorite Onyx collection with a pop-up in New York’s West Village.
Speaking earlier this year at the Connected: Health & Fitness Summit in Los Angeles, Calum Watson, Gymshark’s global partnerships director, said social media channels can be a “gold mine” for helping brands understand their audience, but that in-person experiences are what truly bring it to life.
Gymshark also continues to grow its presence through initiatives like its Gymshark Run Club, which began in Birmingham in 2018 with a few employees logging miles after work and now spans London’s Regent Street and Stratford with weekly 5K runs open to runners of all levels.