Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
ATN breaks down whether Kim Kardashian’s star power can help Nike fend off challengers like Vuori and Alo in the women's activewear space.
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Lifestyle brand Alo is evolving its workout platform with a new name as it pushes further into all aspects of modern wellness.
Los Angeles-based activewear brand, SET Active, has introduced its first new fabric since 2024 with its new Luxform line.
NFL star Christian McCaffrey joins Rhode Island startup While on Earth as a co-founder and investor in the fast-growing activewear brand.
Lilysilk debuts Silkerry activewear with silk-enhanced terry fabric as comfortwear gains traction amid sleep health interest.
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