ABC Fitness
Older People Are Highly Active but Don’t Love the Gym. Gen Z Is the Opposite
According to new research, Baby Boomers are the most active generation but Gen Z members are much more likely to attend the gym.
List Highlights Workplace Wellness Leaders
Two leading companies in the fitness and wellness industry have earned a spot on the 2024 Wellness list from Most Loved Workplaces
The Business Case for Wellness: How LennarFit is Driving Corporate Success
With the average adult spending over 1,757 hours a year at work, it’s become essential for companies to offer wellness options in some form.
ABC Fitness Names Maggie Lower As New CMO
Marketing professional Maggie Lower will serve as the new ABC Fitness chief marketing officer, effective immediately.
Gen Z Loves the Gym, Finds Report Spotlighting Young Fitness Consumers
The majority of Gen Z is active and 73% are members or users of health clubs, gyms or studios, according to data from ABC Fitness.
TZ Collective Returns To Help Personal Trainers Grow Their Business
ABC Trainerize's virtual event will give personal trainers actionable strategies to increase client engagement and retention, and boost revenue.
Gym Utilization Rates Crush Pre-Pandemic Levels, Data Shows
Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness.
Tech CEOs Talk Consumer Trends in Fitness & Wellness
ABC Fitness' Bill Davis and Mindbody's Fritz Lanman break down some of the key data points they've seen over the last year.
ABC Trainerize, Wrkout Support Personal Trainers in Earning Passive Income
ABC Fitness has introduced TZ Storefront, an initiative in collaboration with Wrkout, a product recommendation platform for fitness professionals.
ABC Fitness, DXFactor Partner Around Generative AI
Fitness tech brands ABC Fitness and DXFactor are linking up to support operators with cutting-edge AI and generative AI tools.
