Hilary Duff is fronting Ladder's new campaign, joining the strength training app as it courts women rethinking cardio-first fitness routines.
Kevin Hart joins fitness franchise Burn Boot Camp as an equity partner, with plans to open a California location later this year.
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.
MyFitnessPal is rolling out Meal Planner, a new tool that simplifies healthy eating with personalized meal plans and recipes.
Tom Holland's new NA beer brand Bero represents a new Gen Z trend and evolving consumer demand for healthier options.
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