In an exclusive interview, Geisler speaks with ATN about his exit from Xponential, his decision to create Sequel Brands and what's next for the fitness and wellness franchisor
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
The Pilates Addiction in Ann Arbor, Michigan has gotten off to a stellar start since opening a few weeks ago
The Anthony Geisler and Gary Brecka-backed concept is seeing strong franchise demand ahead of its first openings, which are slated for the coming months.
Body20’s first Texas location is one of EMS brand's strongest franchise operations, built on staff investment, culture and organic referrals.
Pilates Addiction, owned by Sequel Brands, is gearing up to build a robust footprint across the U.S., with locations set to open from New Jersey to Tennessee.
Interest in longevity is clearly surging. Up to 60% of consumers now consider healthy aging a top priority, reflecting a growing focus on extending not just lifespan, but healthspan. That demand is translating into significant economic momentum, with the longevity economy projected to reach $27 trillion by 2030.
Pilates Addiction is turning its most devoted members into its most powerful growth engine – and giving them a rewards program worthy of the name.
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
Wellness has long been promoted as a pursuit — something to optimize or perfect. But beem®, a new franchise concept from Sequel Brands, is turning that narrative on its head. The brand’s philosophy is simple: wellness should feel good, not like work.
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