Funding
Investors Are Pouring Money Into Wellness Startups, Especially Wearables
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
Amped Fitness Gets Investment From Princeton Equity Group, Eyes More Expansion
The low-price gym brand, which counts 35 locations in the southeast and southwest, will look to enter new U.S. markets, focusing on "concentrated metro" areas.
Hapana Raises Another $7M To Fuel Global Growth, Next-Gen Software
Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.
The Surging Femtech Sector Is Racing Toward a $267B Future
With the femtech market projected to hit $267 billion by 2035, menopause care, wearables and fitness partnerships are reshaping women’s health.
Harry Kane Invests in Nutrition Tech Company FoodHealth Co.
The England captain is backing FoodHealth Co. as it scales its FoodHealth Score across major grocery retailers, underscoring a growing athlete interest in wellness.
Kinotek Raises $2M for Movement Analytics Platform Used by MLB Team, Top Gyms
Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.
Truemed Lands $34M To Grow HSA/FSA Purchase Platform
Truemed, which allows Americans to use HSA/FSA funds on fitness and wellness items, works with brands including Peloton and Eight Sleep.
NextFoods Raises $10M To Scale Functional Nutrition Portfolio
NextFoods, the parent company of Cheribundi and GoodBelly Wellness Shots, has secured a major investment for functional nutrition products.
Playtomic Raises $6M in Community Funding as Racket Sports Surge
Over 4,600 new investors contributed to Playtomic's fundraising, which will amplify its global expansion and operational capacity.
Founders Row Makes First Investment, Taking Minority Stake in Hot Box Pretzels
Jamie Weeks-led Founders Row has made its first minority investment, backing direct-to-consumer snack brand Hot Box Pretzels.
