Fitness Business Inside the Top New Year’s Fitness Campaigns of 2026 Ani Freedman January 26, 2026 Share on Facebook Share on Twitter Share via Email Like other brands, Crunch emphasized the good feeling from working out in its latest campaign (credit: Crunch Fitness) With a new year, fitness brands are leveraging unique promotions to compete for members, shifting from traditional resolutions to focus… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Anytime Fitness ATN Pro bodybar pilates Crunch Fitness Equinox Fitness Marketing New Years PureGym Retro Fitness Solidcore
