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The partnership lets Bilt members turn rewards earned through housing payments and everyday spending into Equinox personal training, Pilates and spa experiences
If your brand finds itself surrounded by social media pitchforks or communications crisis, there's a very short window to nail it. Here’s what PR experts say
As is often the case, Equinox gets people talking. Its AI-focused ad campaign — launched in January — is still doing so months later, this time over a pulled image that critics said depicted stereotypes about Asian women
Proof that AI and human expertise can work side by side? Aescape and Equinox are folding robotic massage tech into the club's coach-led fitness programming
High-end fitness operators claimed four of the ten largest retail leases in New York City in 2025, with major gym deals taking the two top spots
As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers.
Executive moves is ATN’s weekly roundup up of the key industry personnel changes.
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs.
Receiving investment from the likes of Travis Kalanick and Harvey Spevak, Sekra blends circadian lighting, curated community and shared wellness values.
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