Kendall Toole’s "Never Knocked Out" (NKO) app integrates instructor-led workouts, recipes and mindfulness tools into one platform.
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
Alpha Fit Club’s high-energy competition series channels the same grit and positivity members experience in class
Through its inclusive equipment design, digital platforms, and virtual events, Concept2 keeps HYROX athletes connected and motivated.
The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.
Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.
Life Time launches its first LT Games, drawing top Hyrox, DEKA, and CrossFit athletes to Minneapolis for a two-day hybrid fitness showdown.
Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.
By combining continuous education, peer-to-peer learning and global community, Zumba is setting a new standard for how instructors are supported long-term.
The treadmill has always been the workhorse of the cardio floor. But in today’s fitness landscape, being reliable isn’t enough. Members expect equipment that adapts to hybrid training, supports personal preferences and feels good on the body. Operators demand durability, efficiency and ROI. In a category that hasn’t seen true reinvention in years, Precor’s new...
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