More than 5,000 competitors turned out for BTWE's first event last month, and organizers plan to expand it into a tourism draw and a fitness event grounded in cultural authenticity. That said, Hyrox has big plans of its own in China
Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand
The fitness racing giant expects more than two million athletes this season, adding new host cities and extending select events to as many as 10 days to keep pace with growth
Call it the Hyrox effect: as fitness competitions take off, Deka’s new format brings a standardized race into its affiliate gyms worldwide, providing an alternative to individual-style competitions.
Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn't coming for Hyrox, but it does share similarities with CrossFit.
Life Time is bringing its in-house fitness competition to North Texas, where its also opening a new studio dedicated to hybrid training.
Dubbed the “decathlon of fitness,” Xenom shares some similarities with Hyrox and the CrossFit Games, but is looking to chart its own path.
As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.
Speediance's smart digital strength training machines will have a presence at ATHX Games events as part of the deal.
As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner.
Sign Up to Our Newsletter