How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The deal effectively sees Hyrox embed itself deeper into the American fitness industry, staging a race in conjunction with the industry's biggest annual trade show
The fitness giants are coming together to bring Hyrox classes during all four days of the South Florida wellness event in a newly constructed, 2,000 square-foot gym
The luxury automaker is sponsoring Hyrox North America as major brands including Amazon, Puma and Adidas pour into the booming competitive fitness space
Hyrox co-founders Christian Toetzke and Moritz Fürste announced the deal on social media. It reportedly values the fitness-racing brand at around $700 million
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
Surf is expanding its Hyrox partnership into the U.K., Ireland and Latin America as fitness becomes fertile ground for dating apps
As the strength and conditioning franchise expands across the East Coast, its annual Alpha Games gives members a competition of their own
The Australian functional fitness brand is testing a more intimate, culture-driven take on fitness racing as it builds competition deeper into its member experience
Hyrox's wide-ranging partnership with Amazon underscores the opportunity blue-chip brands see in the competitive fitness boom
The energy drink giant is expanding its fitness footprint with ATHX Games, while rival Red Bull is aligned with category leader Hyrox
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