Fitness The Hiking Boom Is Prompting Fitness Brands to Adapt Elizabeth Ostertag Published: November 4, 2026 Share on Facebook Share on Twitter Share via Email credit: Strava From Peloton to Strava, fitness and wellness companies are looking to capitalize on hiking’s growing appeal as consumers embrace outdoor movement, social connection and lower-impact… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Fitness Trends Peloton Strava
