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As Pilates and yoga brands look to build long-term community and keep members engaged, many are turning to pop-up events, held inside or outside the studio
One of New York’s largest independent hot yoga brands is scaling across NYC, but it's also built a year-round home in the Hamptons, an area that most brands forget about when the summer rush is gone
The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyond strength training.
Dan Lynn, a former C-Suite exec for a restaurant conglomerate, replaces Niki Leondakis, who is retiring from yoga studio giant CorePower.
YogaSix has launched Y6 Core, a heated, Pilates-inspired class that maintains the yoga franchise's signature methodology.
Yoga studios see a dramatic shift in April; fewer newcomers walk through the door, but the ones who do are far more likely to stay.
Lululemon launches a new yoga and Pilates collection for summer 2026, weeks after naming Nike veteran Heidi O'Neill as its next CEO.
The new rollout will see HigherDose near-infrared and red-light panels installed inside select CorePower Yoga classes.
Yoga Joint has raised $5.5 million as it prepares to debut in New York City this fall and scale beyond the Northeast.
Former Barry's exec Adam Shane is bringing Yoga Joint's infrared heated strength-and-yoga concept to New York City, with 15 locations planned.
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