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Tonal's rental program could mark a new era for a connected fitness category that's struggled to convert consumer interest into purchases in the post-pandemic landscape
Amp, an AI-powered smart home gym maker, is bringing its tech directly to consumers, embracing in-person shopping.
Wearable fitness company Pepper is bringing its dry electrical muscle stimulation (EMS) suit, which is already in use across 30 countries, to the U.S. market.
Global group fitness brand Les Mills will be able to deliver select signature classes via Hyperhuman’s AI-powered content generation platform.
Gym membership might be at an all-time high, but there’s a whole population of people going after their workout goals without a a traditional location or routine.
Uscreen’s new survey reveals that lack of time and motivation remain the biggest obstacles, while digital programs show long-term engagement potential.
Waz Ashayer, a popular Equinox trainer, has become the face of one of the world’s most recognizable fitness programs in P90X.
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
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