at-home fitness
At-Home Lifters Are Gravitating Toward Shorter Workouts
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Reebok Fitness App Adds BODi Programs Including P90X
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
Tone It Up Co-Founder Reacquires Brand as Sole Owner
Tone It Up, a platform centered around women’s fitness and community, is returning to its roots as original co-founder Karena Dawn returns.
BODi Relaunches P90X With New Instructor, Big-Name Partners
BODi is reviving P90X with “Generation Next,” debuting in February, and featuring Waz Ashayer as instructor and a slew of brand partnerships.
P90X Creator Tony Horton Debuts Longevity-Driven Program on BODi
P90X creator Tony Horton has teamed with BODi, formerly Beachbody, to launch "The Power of 4," a program built for longevity and healthspan.
Tonal Inks Distribution Deal That Includes ‘Try Before You Buy’ Option
Tonal has teamed up with Johnson Fitness & Wellness to make its smart strength training system available in all JFW stores and online.
iFIT Adds Club Pilates & YogaSix Content With Xponential Deal
iFIT is adding Pilates and yoga classes from Club Pilates and YogaSix through a new partnership with Xponential Fitness.
WithU Takes Full Control of Mvmnt, Plans Global Expansion
Mvmnt, the AI-powered fitness platform, is set to scale globally under WithU’s leadership across EMEA, AMER and APAC.
Flex Adds amp to Its Lineup of HSA & FSA-Eligible Fitness Brands
amp has teamed with Flex so consumers can use their HSA andFSA funds on its new, at-home AI-powered strength training device.
Tonal’s New CEO Shares His Vision for Growth and Innovation
Athletech News caught up with new Tonal CEO Darren MacDonald on what's ahead for the smart home gym brand revolutionizing strength training.
