Gen Z and millennials are driving fitness and wellness spending and in such a competitive space, brands need to keep up. Here's how.
Oura has officially partnered with Costco to expand its retail footprint and the brand has hired its first Chief Medical Officer.
Goop Kitchen has teamed with Tracy Anderson to launch Tracy’s Green Goddess Crunch Salad—a limited-time, protein-packed salad.
Applications are now open for Power Players 2025, ATN’s award recognizing the top executives in fitness and wellness.
A new social wellness club is opening this summer in San Diego by Fit Athletic Club Fit Athletic Club, a […]
ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.
Lululemon is celebrating its wellness-focused social impact milestone and introduces 2025 grant recipients.
BODi and Hello Alpha have teamed up to merge fitness and virtual healthcare for a holistic approach to health and wellness.
FluidStance is redefining workplace wellness with balance boards, enhancing productivity and well-being beyond standing desks.
PepsiCo is the latest food and beverage titan that has secured a prebiotic soda startup as consumers reach for functional beverages.
Sign Up to Our Newsletter
