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Bioniq and Remedy Place partner to launch Meridian, a personalized wellness program featuring blood-based supplements and biomarker analysis.
Therabody is doubling down on recovery with the launch of a Performance Team, a group of Olympians, Paralympians and world champions.
Wellness consumers now command over $1.1 trillion in U.S. buying power, creating a massive opportunity for brands willing to collaborate.
Two Spoons Creamery, a new high-protein, zero-added-sugar ice cream brand, is targeting GLP-1 users with four indulgent flavors.
Pro tennis star Ben Shelton has partnered with Thorne to spotlight its new line of on-the-go sports supplements, such as Daily Electrolytes.
A new study links cold exposure to improved cellular function and longevity, while the cold plunge market heats up.
New research reveals adults 35+ experience less muscle soreness from exercise faster than younger individuals.
The non-alcoholic beer market is projected to hit $35 billion by 2032, fueled by Gen Z, sober-curious trends, and rising demand for wellness.
Gyms are now designing recovery spaces as intentionally as they do training areas in this new age of wellness and fitness.
A Lifesum survey reveals most Gen Z festivalgoers feel drained but many are open to using AI to track hydration, nutrition and recovery.
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