Wellness
Millions Rely on Fitness Trackers. A New Study Shows They’re Failing a Key Group
Northwestern researchers developed an open-source algorithm that improves fitness tracker accuracy for people with obesity.
AIIR Takes Flight: Heather Morris Launches New Comms Firm
Former Jack Taylor PR president Heather Morris has launched AIIR, a communications agency for fast-growing wellness and performance brands.
WithU Unveils TrvlWell, Embeds Digital Wellness Into Travel
WithU has launched TrvlWell, a B2B travel wellness platform, offering a plug-and-play solution that integrates into partner platforms.
Levels Supercharges Platform With Blood Testing, AI & Dietitian Access
Levels expands beyond glucose tracking with lab testing, dietitian access and AI tools for personalized, action-focused health guidance.
From Workout Gear To Sleep Tech, Hologenix Is Building the Passive Wellness Future
Hologenix CEO Seth Casden talks to ATN about infrared tech, passive wellness and how Celliant is enhancing recovery, sleep and performance.
Proper Hotels Unveils Shoppable Wellness Suites in Santa Monica
Proper Hotels is debuting fully shoppable Wellness Suites at Santa Monica Proper, blending luxury hospitality with retail experiences.
LifeSpeak Launches Adaptive Training Series for All Abilities
LifeSpeak launches an Adaptive Fitness series with inclusive workouts for those with injuries, chronic conditions or mobility differences.
Maven Clinic Partners With Oura to Make Women’s Healthcare More Personalized Than Ever
Maven Clinic and Oura Ring have partnered to combine Oura Ring’s biometric insights with Maven’s expert care for women’s health.
Runningman Returns With a Full-Spectrum Wellness Experience
Runningman returns for its third year with a choose-your-distance race, immersive wellness experiences and mindset-focused programming.
Stripes’ Summer Campaign Celebrates Midlife Power & Visibility
Naomi Watts’ Stripes Beauty launches Hotter Than Ever, a bold midlife campaign with SoHo billboards, Hamptons pop-ups and more.
