Fitness Business•Tech•Wellness Smart Rings Are Dominating the Fitness Wearable Market, Especially Among Gen Z Courtney Rehfeldt September 19, 2025 Share on Facebook Share on Twitter Share via Email credit: Jay Wennington on Unsplash Smart rings now account for 75% of fitness tracker revenue, with consumers under 34 nearly twice as likely to own one, new data shows. The… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data MAHA Oura Wearables