Fitness Business•Tech•Wellness Smart Rings Are Dominating the Fitness Wearable Market, Especially Among Gen Z Courtney Rehfeldt September 19, 2025 Share on Facebook Share on Twitter Share via Email credit: Jay Wennington on Unsplash Smart rings now account for 75% of fitness tracker revenue, with consumers under 34 nearly twice as likely to own… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data MAHA Oura Wearables