McKinsey’s latest report highlights a $5.65T opportunity in metabolic health. Here are five key takeaways for fitness and wellness brands.
Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
Want to move more? Go to bed earlier, according to a new study linking sleep timing to improved physical activity.
Across the world, young adults are prioritizing their physical and mental health over wealth and career success, a new study finds.
Beyond Yoga debuts “Seek Beyond,” a new brand platform focused on movement, mindfulness, and community by Issa Rae.
The latest ACSM American Fitness Index ranks the 100 largest U.S. cities using 35 evidence-based health and environmental indicators.
Eight Sleep launches Hot Flash Mode and a Women’s Sleep Initiative to address menopause symptoms and advance research on women’s sleep.
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Hydration Room is expanding into the Bay Area with six new IV therapy clinics, beginning July 25 in Campbell, California.
As the fitness industry shifts toward a more comprehensive view of wellness, top operators are rethinking how to deliver ...
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