Pamela Anderson Ventures Into Midlife Wellness With Arrae

Arrae has tapped Pamela Anderson to front its MB-1 45+ campaign, rolling out with a Prince Street subway takeover

Supplement brand Arrae has teamed up with Pamela Anderson on a new campaign to promote MB-1 45+, an extension of its Metabolic Burn line.

The new product, designed for women in midlife and formulated to revitalize metabolism, balance hormone levels and support steady energy. It contains eight clinically studied ingredients, including a targeted probiotic, essential nutrients and herbs.

The first 100 customers who order MB-1 45+ will also receive a bottle of Sonsie Super Serum from “The Naked Gun” starlet’s holistic skincare brand.

The campaign is rolling out with a Prince Street subway station takeover in New York City, where Anderson will be featured across digital panels and subway cards. To extend the launch, Arrae has partnered with Flamingo Estate to curate farm boxes for select influencers, filled with organic produce, holistic skincare and wellness essentials.

“Instead of resisting change, Pamela Anderson has always leveled it as a superpower, evolving with each chapter of life,” Arrae co-founder Siff Haider said. “We created MB-1 45+ to support women through the process of aging, while honoring the incredible insight and confidence they carry forward. And with Pamela at the heart of the campaign, we hope to amplify this message of thriving in every season of life.”