Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape
A peer-reviewed study analyzing nearly 475,000 nights of sleep found that Apollo Neuro wearable users gained an average of 46 extra minutes of sleep per night, and slept better and deper thanks to the wearable's AI-powered vibration tech
The VR fitness community rallied when Meta pulled back on Supernatural. Now the app’s coaches are reuniting with fans in person before an independent relaunch this fall
The Health & Fitness Association noted that creating two meaningful interactions a month with each member can reduce cancellations by up to 33%
The fitness operators who embrace AI today won't just save time, they'll build a compounding advantage that grows faster with every interaction.
As artificial intelligence evolves beyond automation, strategic foresight is becoming one of the most valuable skills business leaders can develop to prepare for what's next.
Jefferson Dafydd, senior advisor at Team Advisory Group, on why integrated commercial intelligence, not AI alone, drives enterprise value in Growth Sports.
Not only can a personalized movement health score pinpoint areas for client improvement, it also creates an opportunity for gyms to grow their business.
When it comes to long-term success, 95% of AI projects fail, but don't blame the technology, says PerfectGym's Karl Foster.
Playlist's new front desk assistant automates bookings and client communications as software providers race to embed AI into gym operations.
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