Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Proof that AI and human expertise can work side by side? Aescape and Equinox are folding robotic massage tech into the club's coach-led fitness programming
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
The integration allows operators to incorporate Wattbike's non-invasive VO2 max assessments into member onboarding, programming and EGYM's Cardio BioAge platform
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape
A peer-reviewed study analyzing nearly 475,000 nights of sleep found that Apollo Neuro wearable users gained an average of 46 extra minutes of sleep per night, and slept better and deper thanks to the wearable's AI-powered vibration tech
The VR fitness community rallied when Meta pulled back on Supernatural. Now the app’s coaches are reuniting with fans in person before an independent relaunch this fall
The Health & Fitness Association noted that creating two meaningful interactions a month with each member can reduce cancellations by up to 33%
The fitness operators who embrace AI today won't just save time, they'll build a compounding advantage that grows faster with every interaction.
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