Nutrition
Xponential Adds Blueshift Nutrition Drinks Across Boutique Fitness Brands
Blueshift products will be available at all Xponential Fitness brands, including Club Pilates, BFT, StretchLab and more.
Celebrity Trainer Don Saladino on the ‘Magical’ Benefits of Halo Hydration
Saladino, who trains celebrities like Ryan Reynolds, believes Halo's electrolyte and caffeine-packed products are changing the hydration game.
Celeb-Backed Absorption Company Aims To Change the Supplement Game
Ian Somerhalder and Nikki Reed are out to disrupt the $177 billion supplement industry with a line of highly bioavailable products.
Can Dr. Andrew Huberman, Mateina Make Yerba Mate Popular in the US?
The neuroscientist and wellness influencer sees Mateina's yerba mate product as a better, more healthy alternative to coffee and tea.
MyFitnessPal Appoints New CEO, Collabs With Kate Hudson
Mike Fisher, formerly of Etsy, Quigo, AKF Partners and PayPal, will lead the nutrition and food-tracking app.
Orangetheory Taps Ascent as Official Protein Powder
Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations.
Americans Are Spending More on Supplements, Especially Performance & Recovery
The biggest yearly sales growth in the vitamin and supplements category was seen in the areas of performance/nutrition, mood and digestion.
CEO Corner: Gainful’s Dean Kelly on Personalized Nutrition
Under Kelly, nutrition company Gainful has raised millions in funding, increased its sales and expanded into categories beyond protein.
CEO Corner: Momentous’ Jeff Byers on Democratizing High Performance
Momentous is one of the fastest-growing brands in wellness, offering supplements designed to bring NFL-quality performance to the masses.
Lifesum Creates Healthy Fasting Program for Employee Wellness
Designed to increase employee well-being and boost productivity, Lifesum’s latest program helps workers make fasting fit their lifestyle.
