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MyFitnessPal Appoints New CEO, Collabs With Kate Hudson

MyFitnessPal Appoints New CEO, Collabs With Kate Hudson

Mike Fisher, formerly of Etsy, Quigo, AKF Partners and PayPal, will lead the nutrition and food-tracking app

MyFitnessPal has named Mike Fisher as its new CEO, a move that comes after the global nutrition and food tracking app recently announced a new partnership with Kate Hudson.

Fisher, who has previously served at Etsy, Quigo, AKF Partners and PayPal, succeeds Dinesh Lathi, who will remain involved with MyFitnessPal and serve on the company’s board of directors.

“I’m thrilled to join the MyFitnessPal team,” Fisher said. “As CEO, I’m excited to pair my passion for consumer-facing technologies with MyFitnessPal’s commitment to improving human wellness. MyFitnessPal’s mission to empower its users to achieve their weight management and broader health goals resonates with my own aspirations to live a healthier life and my desire to help others do the same.”

Mike Fisher (credit: MyFitnessPal)

In addition to his corporate leadership experience, Fisher is a U.S. Army veteran. He’s also served on the board of the Juvenile Diabetes Research Foundation and currently serves on the board of the West Point Association of Graduates.

Private equity firm Francisco Partners acquired MyFitnessPal in 2020 from Under Armour. The leading nutrition and food tracking app has garnered over 200 million users in 120-plus countries since launching in 2005.

Christine Wang, partner at Francisco Partners, noted the “tremendous growth” in the health and wellness technology sector and that Fisher’s experience will enhance the user experience and assist “millions more” in achieving their goals.

Earlier this month, MyFitnessPal teamed up with celebrity and Fabletics co-founder Kate Hudson (and her personal trainer) for its “Small Steps, Big Wins” initiative, where users can join a free one-week plan to build healthy habits. 

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MyFitnessPal nutrition app

“I’m excited to partner with MyFitnessPal because we share a vision to help inspire people to get healthy and just take those small steps to get them started,” Hudson said. “This is something I’ve been passionate about for years so developing the Small Steps, Big Wins Plan with them was a natural next step after using the app for years to track my nutrition.”

The seven-day program includes Hudson’s tricks for staying inspired and her favorite affirmations for hitting health goals. It also encourages users to lower sugar intake and boost their hydration levels.

Corporate wellness platform Gympass added the popular nutrition app as one of its offerings due to a high number of requests from users and clients last year. The MyFitnessPal app also introduced sleeping tracking insights in recent months, integrating sleep data from Apple Health and Health Connect by Android to show how certain food choices can impact the length and quality of sleep. 

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