Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Oura's new features offer holistic metabolic data, with the potential to transform the wearables landscape with nutritional insights.
With the Summit, Pendulum aims to educate consumers and healthcare providers about the latest research in gut microbiome science.
NOW kicks off National Women’s Health Month with a new campaign featuring expert tips, daily routines and more from four wellness leaders.
The brand formerly known as “Athletic Greens” has launched AG1 Next Gen, its first product reformulation since 2016.
Gorgie has raised $24.5 million in Series A funding to fuel national expansion, launching in over 1,900 Target stores.
F45 Training teams up with Dietitian Live to offer nutrition and lifestyle coaching for members, with most services covered by insurance.
Alani Nu, recently acquired by Celsius, has surpassed $1 billion in retail sales, highlighting its rapid rise in the better-for-you market.
Nourish has raised $70M in Series B funding to scale its AI-powered virtual nutrition platform and expand its dietitian network.
MyFitnessPal is rolling out Meal Planner, a new tool that simplifies healthy eating with personalized meal plans and recipes.
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
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