Gorgie has raised $24.5 million in Series A funding to fuel national expansion, launching in over 1,900 Target stores.
F45 Training teams up with Dietitian Live to offer nutrition and lifestyle coaching for members, with most services covered by insurance.
Alani Nu, recently acquired by Celsius, has surpassed $1 billion in retail sales, highlighting its rapid rise in the better-for-you market.
Nourish has raised $70M in Series B funding to scale its AI-powered virtual nutrition platform and expand its dietitian network.
MyFitnessPal is rolling out Meal Planner, a new tool that simplifies healthy eating with personalized meal plans and recipes.
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
Two Spoons Creamery, a new high-protein, zero-added-sugar ice cream brand, is targeting GLP-1 users with four indulgent flavors.
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
Pro tennis star Ben Shelton has partnered with Thorne to spotlight its new line of on-the-go sports supplements, such as Daily Electrolytes.
A new study may reshape the way fitness professionals approach nutrition guidance for clients managing blood sugar and metabolic conditions.
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