Nutrition
Anheuser-Busch, 1st Phorm & Dana White to Launch Energy Drink
Beer brands are getting into the energy drink action, with Anheuser-Busch the latest to expand into the space with 1st Phorm and Dana White.
The Best Products to Supercharge Your Nutrition in 2025
If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.
It’s Time to Break Up with BMI, Experts Say
A Commission of experts from around the world say its time to say goodbye to BMI and adopt a new definition.
The Foods Capturing the Wallet Share of GLP-1 Users
Weight-reducing drugs such as Ozempic and Wegovy are changing how Americans eat, paving the way for nutrition brands to make their mark.
MyFitnessPal Striving to Change New Year’s Resolution Culture
MyFitnessPal is reminding people struggling to stick to their New Year's Resolutions that it's about progress, not perfection.
David Beckham’s Supplement Brand IM8 Bets on Science-Backed Wellness
IM8, a supplement brand co-founded by David Beckham, is taking strides to position itself as a science-first wellness brand.
Hops & Dreams: Tom Holland Launches Premium NA Beer Brand
Tom Holland's new NA beer brand Bero represents a new Gen Z trend and evolving consumer demand for healthier options.
Wellful Expands Portfolio with Ancient Nutrition Acquisition
Wellful expands its portfolio with the acquisition of Ancient Nutrition, positioning itself as a leader in the health and wellness market.
Target Aims to Dominate Wellness Retail Space in 2025
Target is again investing in wellness products, packing its shelves and displays at a time of year when new beginnings are in order for many.
Magic Spoon Gives Granola a Much-needed Makeover
Better-for-you cereal brand Magic Spoon is making granola good again with Magic Spoon Protein Granola, offering less sugar and more protein.
