MyFitnessPal is rolling out Meal Planner, a new tool that simplifies healthy eating with personalized meal plans and recipes.
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
Two Spoons Creamery, a new high-protein, zero-added-sugar ice cream brand, is targeting GLP-1 users with four indulgent flavors.
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
Pro tennis star Ben Shelton has partnered with Thorne to spotlight its new line of on-the-go sports supplements, such as Daily Electrolytes.
A new study may reshape the way fitness professionals approach nutrition guidance for clients managing blood sugar and metabolic conditions.
The non-alcoholic beer market is projected to hit $35 billion by 2032, fueled by Gen Z, sober-curious trends, and rising demand for wellness.
Jared Smith, the co-founder of RXBar, is looking to tap into the red-hot market for high-protein snacks with Hormbles Chormbles.
Form launched its first-ever nutrition-based program, Transform from Within, with dietitian Shira Barlow, MS, RD.
Beachbody has received a non-compliance notice from the NYSE as the fitness and nutrition company navigates a pivotal transition year.
Sign Up to Our Newsletter
